Reframing Environmental Messages to be Congruent with America Values

This paper examines the correlation between personal values and environmental behavior, as well as how environmental messages can be modified to relate to "self-enhancing" American values.

Date: 2003

Author:

Authors: Lynette Zelezny, P. Wesley Schultz

Organization: Society for Human Ecology

Strategic Approach: Evaluation, Framing

Type: General Resource

Author: Lynette Zelezny, P. Wesley Schultz

Organization:

Organization: Society for Human Ecology

Strategic Approach: Evaluation, Framing

Type: General Resource

Reframing Environmental Messages to be Congruent with America Values

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